With McCain Homestyle Red Skin Potato Wedges, moms no longer have to resort to their both go-to side dish every time. The wedges pair well with casual dinners like sloppy joes or can also be served next to sophisticated entrees like sirloin steak. Using this Facebook app, users can spin the dinner of possibilities generator and discover recipes to pair with their wedges. If they're lucky, they might win an HBC gift card to open up even more dinner possibilities (mood lighting anyone?) or a culinary trip to Napa Valley.
I worked closely with the art director and copy writer to conceptualize and create a digital component that would compliment the TV spot that was on air at the time. I oversaw the overall visual look of the Facebook app as well as the drivers to ensure a consistent system.